Karla Pelayo

Elements of Graphic Design

*Lines- are one of the basic elements of design. Alone or in combination with other lines or shapes.

- I chose this ad to demonstrate lines because they get bigger and bigger and draw your attention to them.

*Shape- It's a closed figure. An area that stands out from the space next to or around due to defined or implied boundary, or because of differences of value, color, or texture. Mechanical shapes, also called geometric shapes are the kind that can be made with a ruler or compass. Think of things like hexagons or squares and triangles.

- I chose this ad to demonstrate shape because that's what this ad is made up of.

*Mass- is one of the basic elements of design, mass equals size

- I chose this ad to represent mass because one of the burgers is bigger and it draws your attention that that burger.

*Texture- Can add realistic or unrealistic features. Can use it to create contrast and make things look better or worse. Is always apart of our designs whether intentional or not. In graphic design we see visual or tactile (feel of it) surface characteristics of a piece. Texture is also a key element in packaging.

*Color- is not essential to a good design. Black and white and shades of gray can create 'color' that is just as effective as reds, blues, and greens. However, color is an added dimension that can evoke moods and make powerful statements when used wisely. Value is how light or dark a color is. Value to create movement.